typography | spring 2019 SCSU

Gill Sans Poster Design

Unfortunately, I have had mixed feelings about Eric Gill and Gill Sans. It is impossible to forget that he may have sexually abused his daughters.  Art Historians & Curators debate the need to separate the art from the artist. I find it difficult to do this. Philosophically, this assignment became very challenging.

Participating in an effective critique is an important skill. Our professor, Peggy Bloomer, provided great guidelines at the start of the semester – the CRAP model!

8.5x11Full

Paula Scher said “Make it Bigger” and this makes sense when considering contrast.

Maybe someone will notice the “ill”  in the counter of the gigantic, gorgeous G.  Of course, this is a humorous way to include repetition.

I was delighted to discover that the G is not centered on it’s vertical axis and considered Gill’s subtle variances of internal alignment when placing supporting type.

The viewer’s eye should stay on this poster because the few elements are close to each other and gain importance and relevance by their proximity.

A color guru might notice the choice of “light acid green” for the background and connect the color to vomit or bile.  Adding color makes this design stronger – thanks to Peggy.

It was a conscious choice not to add extraneous design elements like background type texture.  This design is bold and confident.

 

Corporate design is always about respect…

For the past few years,  I have been concentrating on Marketing & Design for several clients in the food service industry.

By providing comprehensive marketing support across all channels for Lighthouse Rum Cakes and Gelato Giulianaas well as other clients, I have developed a broad range of experience and skills, not limited to award-winning graphic design and photography.

These efforts are supported by continued study in Business Administration and front/back end marketing communications protocols. My business and design philosophy provides unconditional support and availability.

I have also developed marketing communications for educational & clients in the retail and service industries. It is particularly gratifying to have won several design and photography awards.

Below are several more examples of my work in various sectors:

largecapital

Because  I manage social media for several clients, personally, I never, ever post, comment or share anything controversial which could potentially conflict with my client’s philosophy. After careful deliberation, I decided that most visitors to this post would be here to see my range and ability to take risks for a client w/their permission. So here u have it – the real designer inside takes a stand.

openTYPE

I was asked to use type only for this design to illustrate Open Type and it is, perhaps, my all-time favorite piece.
outsidecoversouthernbrochure.ai

This university brochure design is very stylized – yet quite simple with references to grids & vectors.