Sometimes, it’s complicated…

Jon & Michele Valee asked me to design packaging for their award-winning rum cakes. We worked really hard to get the final containers to reflect their brand vision…it’s pretty cool how the small, medium & large cakes stack together to mimic the form of a lighthouse. The design also won an award!

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And, when an upscale department store chain in Bermuda wanted to feature their cakes for tourist gifts, they asked me to infuse the design with an island vibe, making sure the sand was “pink.” This design is fairly complicated. The final packages fold up just like the image above.BermudaCakes