I am consolidating my marketing, design & photography blogs here. This is from a post that is almost ten years old and I was curious to see how much of that discussion is still relevant today. You can decide!!! Years ago, I was invited to discuss entrepreneurship with an MBA class at Southern Connecticut State University (SCSU) in New Haven, Connecticut. While preparing my presentation for the class, I compiled a list of resources for the students and all the “do it yourself” entrepreneurs out there:
- harvardbusinessonline.hbsp.harvard.edu academic reference – search or click innovation & entrepreneurship
- google.com/intl/en/corporate Google mission statement / vision / Google analytics
- vistaprint.com very inexpensive marketing collateral
- doteasy.com free web hosting w/excellent support
- youtube.com video on social entrepreneurship – search Ashoka
- knetlive.com working within the community in Connecticut
- thirteen.org/leadingwithkindness/enlightened business leadership – Leading with Kindness
- wordtracker.com brainstorming and keyword research
- seomoz.org internet marketing resources
- compete.com competitive intelligence
- spyfu.com competitive intelligence
- constantcontact.com email marketing (permission based)
- prweb.com marketing communications
- wordpress.com set up a blog for your enterprise
Pioneers who innovate must have a clear vision of their venture, be able to manage cash creatively or “bootstrap”, and have persuasive ability. Inspiration below is still a click away from many of the links above:
Moore’s Law | Internet Marketing | Required Reading
Moore’s law defines a trend in the computing hardware industry. Gordon E. Moore, co-founder of Intel described the exponential increase in the number of transistors that can be placed inexpensively on an integrated circuit – the amount doubled approximately every two years and continues to do so. Eventually nano technologies may halt this trend but for now we are still surrounded by technological innovation growing at an accelerated pace.
NPR introduced and still broadcasts a segment of All Things Considered called All Tech Considered. Yesterday, they discussed cellular phone applications. The intro made this point…by the time you can understand and deploy technology labeled with a new ACRONYM…the technology has already changed…maybe not quite that fast but you get the picture. Processing speed, memory capacity, and even the number of pixels in digital cameras comply with Moore’s Law and technology innovation still grows at an accelerated pace. I, of course, say “make the wave don’t wait for it.”
Innovation | Adaptation | Marketing
I prefer having the latest and best tools in an easy to access interface and find it inefficient to hop from website to website to website to get all the necessary actionable insights when developing the best strategy for a client. Yet, sometimes you simply must switch lenses. Workflow is very important. In Photography, it is also important to view the same information from varying perspectives. It is easy to create new perspectives – just change lenses- shift your position and a good camera will reward you with a compelling picture.
Internet Marketing should work the same way. Selecting the “right” internet marketing agnecy, one that instinctively and intentionally embraces Moore’s Law can put your organization at the start of the curve, not at the end. Even if innovation is not a core component of your marketing strategy, entrusting your internet marketing campaign to a Moore’s Law compliant firm makes good business sense.
